From 1917 Cunard began to plan the equivalent of Liverpool’s Cunard Building in New York – both offices acting like ‘bookends’ on the Atlantic. It was time to establish a grand building in the largest city and busiest port in the world.
In New York Cunard had maintained a presence on or near Bowling Green since the mid-nineteenth century. The company had been initially based at 4 Bowling Green for many years - the area was known as ‘Steamship Row’ for the number of ticket-booking agents that were located there. ‘Steamship Row’ was replaced by the United States Custom House in 1899-1907. Consequently, Cunard moved offices to 29 Broadway and 21-24 State Street before relocating its headquarters to 25 Broadway.
The Twenty-five Broadway Corporation, with Cunard Steamship Line as the primary occupant, built 25 Broadway in 1920-1921. Architect Benjamin Wistar Morris, in partnership with his former employer architecture firm Carrere & Hastings as consulting architects, designed the building and the 23-storey neo-Renaissance office building was completed in 1921 and Cunard moved in on 1 May.
In addition to Cunard, several other large businesses signed leases in the new building including the Atlantic Gulf & West Indies Steamship Lines, Merchant Shipbuilding Corporation, Consolidated Steel Corporation, and international Motor Truck Corporation.
Morris won high praise for his design of the Cunard Building. The building has a primary facade on Broadway, clad in Indiana limestone, and secondary facades on Greenwich and Morris. The four-storey base has five enormous round-arched openings, each with a carved keystone. The central section above the base is slightly recessed. The upper portion of the base has an open gallery or loggia. The Morris Street elevation has a granite water table, two-storey limestone base, and a central court, which separates the limestone east wing from the tan brick and limestone-trimmed west wing. The Greenwich Street elevation has a granite basement above, which is a three-storey arched opening with two metal balconies.
While the limestone façade is elegant, imposing, and stately, the main building’s most impressive asset is the grand ticketing hall located in the lobby, which was designed for Cunard. It is inside this lobby where passage on Cunard liners was purchased. Morris collaborated with muralist Ezra Winter who produced a decorative program focused on shipping themes. The lobby is awash with starfish, seahorses, shells, sirens, and Christopher Columbus’ sailing ships the Niña, the Pinta, and the Santa Maria. The ceiling sculpture is by C. Paul Jenneweinn and the iron gates are by Samuel Yellin.
Cunard vacated the Building in July 1968 when they opened the new Head Office for Cunard at 555 Fifth Avenue where the company would remain until leaving New York for Miami in 1996.
After Cunard left the Building it remained vacant for a number of years until it was taken over by the US Post Office in 1976. The Cunard Building was designated a landmark by the New York City Landmarks Preservation Commission on 19 September 1995.
Today the Great Hall is operated by Cipriani as an event space.
Topic: The Cunard Building New York (Read 2881 times)
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Nov 16, 2020, 07:26 PM