Even as far back as 2005, when i was on Ocean Village, we had live Premiership football on a Saturday, it came via something called 'raw feed', basically pictures only and the receiving TV company added their own commentary.
We used to get 3 games on a Saturday, lunch time KO, afternoon KO and evening KO and then whatever was being played on the Sunday. The Sports Bar was always full, mainly as OV was predominantly aimed at the Brit market.
A 'crew joke' on OV was that; Formal Night was your football teams home shirt, & informal was their away shirt!