Author Topic: Early QE2 Brochure  (Read 4123 times)

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Offline Scott Ebersold

Early QE2 Brochure
« on: Mar 05, 2018, 06:43 PM »
Found this early QE2 brochure.  Not sure when its from, anyone know?

It has lots of pictures of the ship herself and of just how "not boring" ocean liners can be.  And, I love the copy on the first page!

Offline June Ingram

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Re: Early QE2 Brochure
« Reply #1 on: Mar 05, 2018, 08:01 PM »
That is really nice !!  :)
QE2 - the ship for all of time, a ship of timeless beauty !

Online Thomas Hypher

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Re: Early QE2 Brochure
« Reply #2 on: Mar 05, 2018, 08:46 PM »
It looks to be from 1969 to 1972 (lack of penthouses etc etc). I think the slogan was the first one used in her marketing so could be her maiden season to be more specific.
First sailed on QE2 in August 2003 aged 6 years old. Last stepped foot and sailed on QE2 in July 2008. Last saw the seagoing QE2 in person from the decks of QM2, on QE2's last Transatlantic crossing (Eastbound tandem) in October 2008. Visited QE2, in her new life, in Dubai back in January 2020.

Offline Scott Ebersold

Re: Early QE2 Brochure
« Reply #3 on: Mar 05, 2018, 09:01 PM »
It looks to be from 1969 to 1972 (lack of penthouses etc etc). I think the slogan was the first one used in her marketing so could be her maiden season to be more specific.

The slogan being "QE2. The Great One Between London and New York"?  That might be an interesting topic unto itself -- "QE2's Marketing Slogans throughout the years".
« Last Edit: Mar 05, 2018, 09:25 PM by Scott Ebersold »

Online Thomas Hypher

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Re: Early QE2 Brochure
« Reply #4 on: Mar 05, 2018, 09:27 PM »
The slogan being "QE2. The Great One Between London and New York"?

I'm not particularly sure, I thought the first slogan she used was "Ocean Liners have been boring long enough" - but the photo of her on the front cover is the same used in the first brochure I think. I stand to be corrected significantly here by those more knowledgable though!
First sailed on QE2 in August 2003 aged 6 years old. Last stepped foot and sailed on QE2 in July 2008. Last saw the seagoing QE2 in person from the decks of QM2, on QE2's last Transatlantic crossing (Eastbound tandem) in October 2008. Visited QE2, in her new life, in Dubai back in January 2020.

Online Thomas Hypher

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Re: Early QE2 Brochure
« Reply #5 on: Mar 05, 2018, 09:28 PM »
Yes a separate topic on her marketing slogans over the years would be very interesting!
First sailed on QE2 in August 2003 aged 6 years old. Last stepped foot and sailed on QE2 in July 2008. Last saw the seagoing QE2 in person from the decks of QM2, on QE2's last Transatlantic crossing (Eastbound tandem) in October 2008. Visited QE2, in her new life, in Dubai back in January 2020.

Offline QE2forever

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Re: Early QE2 Brochure
« Reply #6 on: Mar 06, 2018, 12:46 PM »
I have this brochure since childhood and always loved it.

It was extremely interesting to read all the details of its conception. Thank you Michael!

Offline Scott Ebersold

Re: Early QE2 Brochure
« Reply #7 on: Mar 06, 2018, 03:17 PM »
Thanks, Michael.  I really love this brochure and its great to know the history behind it :

https://www.theqe2story.com/forum/index.php/topic,8283.msg93879.html#msg93879
« Last Edit: Mar 07, 2018, 05:51 AM by Isabelle Prondzynski »

Online Isabelle Prondzynski

Re: Early QE2 Brochure
« Reply #8 on: Mar 06, 2018, 06:13 PM »
Yes a separate topic on her marketing slogans over the years would be very interesting!

Good suggestion -- and done!

Please read, comment and discuss marketing slogans here :

https://www.theqe2story.com/forum/index.php/topic,8283.0.html

Offline Scott Ebersold

Re: Early QE2 Brochure
« Reply #9 on: Mar 06, 2018, 10:42 PM »
Good suggestion -- and done!

Please read, comment and discuss marketing slogans here :

https://www.theqe2story.com/forum/index.php/topic,8283.0.html

Thanks, Isabelle!  The date, description and history of the brochure posted above (which people are thanking Michael for) can also be found in that newly created marketing slogan topic, here:

https://www.theqe2story.com/forum/index.php/topic,8283.msg93879.html#msg93879
« Last Edit: Mar 07, 2018, 05:51 AM by Isabelle Prondzynski »

Online Bob C.

Re: Early QE2 Brochure
« Reply #10 on: Mar 07, 2018, 11:32 AM »
The waiter's tan jacket dates this to 1969.  By 1972 the waiters had light blue waistcoats.

Offline Michael Gallagher

Re: Early QE2 Brochure
« Reply #11 on: Mar 07, 2018, 11:37 AM »
When QE2 entered service it was not only the ship that displayed cutting edge design but the uniforms of the crew had also received a makeover. For example stewards wore beige jackets and white polo neck jumpers. While the new designs were smart they proved to be unpractical and by February 1970 the company had replaced them with new designs.

Online Isabelle Prondzynski

Re: Early QE2 Brochure
« Reply #12 on: Apr 04, 2018, 01:58 PM »
It has lots of pictures of the ship herself and of just how "not boring" ocean liners can be.

Very interesting to look at these pictures. I cannot imagine that Cunard would advertise one of their ships in this way nowadays...

AIDA yes, quite possibly. But not Cunard. Those were the days!

Offline Twynkle

Re: Early QE2 Brochure
« Reply #13 on: Apr 04, 2018, 02:13 PM »
Found this early QE2 brochure.  Not sure when its from, anyone know?

It has lots of pictures of the ship herself and of just how "not boring" ocean liners can be.  And, I love the copy on the first page!

This is wonderful Scott - Thank you so much.
About the height of the Black funnel, in one photo (2nd Row) it looks skinny, yet in another (4th row) it looks a little bit shorter and chunky!
So over to the very interesting details here!
https://www.theqe2story.com/forum/index.php?topic=3930.0
« Last Edit: Apr 04, 2018, 02:17 PM by Twynkle »
QE2 had been waiting alongside in Dubai for nearly 12 years.  Please restore her Lifeboats and Tenders to where they truly belong - she looks naked without them - please spare her this ignominy.

Offline Scott Ebersold

Re: Early QE2 Brochure
« Reply #14 on: Sep 05, 2018, 08:31 PM »
I'm back from my summer vacation / birthday trip. Twenty years ago this past week I spent the first of many birthdays aboard QE2 and this year I received many QE2 related gifts to celebrate that anniversary, including the amazing Transart Book!

Another gift was this brochure advertising the "new" penthouses with the a deck plan.

Online Lynda Bradford

Re: Early QE2 Brochure
« Reply #15 on: Sep 06, 2018, 12:34 PM »
Excellent birthday gifts Scott.  Enjoy !
I was proud to be involved with planning QE2's 50 year conference in September 2017 in Clydebank
www.qe2event.com

Offline June Ingram

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Re: Early QE2 Brochure
« Reply #16 on: Sep 07, 2018, 02:46 AM »
Indeed, great birthday gifts, Scott ! And Happy Birthday !  :)
QE2 - the ship for all of time, a ship of timeless beauty !

Offline QE2postcards

Re: Early QE2 Brochure
« Reply #17 on: Sep 07, 2018, 08:00 PM »
There is a good dating guide at www.qe2postcards.co.uk.

Online Bob C.

Re: Early QE2 Brochure
« Reply #18 on: Sep 08, 2018, 02:52 AM »
Here's my collection from '71 through '79 that my father saved from our trips in those years.  I'm glad he kept them!.   

 

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