Thanks, Rod!
Cunard has always been its own worst enemy. The company has been self-restrained constantly with a revolving door when it comes to management. I count 18 bosses, of different titles, from the mid 1980s to today.
Running Cunard has been / is perhaps the most sought-after job in the cruise industry, but it is, in truth, a poisoned chalice with the typical tenure of a President or Managing Director being two years – or less! Each new incumbent comes to Cunard with new ideas and rebrands this and that and are generally half-way through their grand scheme when they are replaced and then a new direction replaces one that is either just starting to bear fruit or hadn’t quite bedded-in enough to bear fruit.
Michael