Cunard announces that QE2 is still their most famous Queen !!

[Rob Lightbody]

A ROYAL FLUSH

The three most famous ships amongst UK adults, according to a new survey, were all named by The Queen.

The YouGov survey, which included a random sample of 2,065 adults, weighted to represent the population as a whole, showed that the most recognised ship in unprompted responses from the general public is Cunard's former flagship Queen Elizabeth 2, closely followed by the company's current flagship Queen Mary 2, and the newly-launched Queen Elizabeth.

The survey also targeted those who had cruised in the last five years; the top three most recalled ships comprise Cunard's total current fleet! In first place is Queen Mary 2, followed by Queen Victoria - named by HRH The Duchess of Cornwall in 2007 - and then Queen Elizabeth.

Peter Shanks, Cunard's President and Managing Director, says:

“It cannot escape notice that our competitors vie with each other in the hunt for ever more exotic celebrities to name their ships. But these are rapidly forgotten by the public - while namings by Her Majesty live on in the public mind.

“Each of Cunard's ships have been named by senior female members of the Royal family, and it is part of our tradition - just as Cunard is part of British tradition”.

Other findings in the survey, which was commissioned by Carnival UK and conducted last November, also show Cunard delivers against the key attributes which are important to cruisers. In many areas which recent cruisers identified as being the most important aspects of cruising, Cunard outclassed its rivals - being ahead in such areas as food quality, service standards, trustworthiness and standard of accommodation.

Concludes Peter Shanks:

“We have always believed Cunard to be unsurpassed at meeting aspirations of cruise enthusiasts, and over and over again this research confirms what we know. Our impeccable and traditional standards, coupled with the youngest fleet in the business, mean we are being appreciated by a growing number not only of seasoned cruise travellers, but by those who aspire to join them”.

More detail of the research will be revealed this week.

- Ends –

Notes to Editors

The survey was conducted online by YouGov plc. It included a semi-targeted sample of 4,000 UK adults aged 18+, part boosted by recent (last 5 years) cruisers and part boosted by adults wishing to cruise in the next 10 years. The sample was weighted by demographics to be representative of the demographic profile of UK adults aged 18+. Fieldwork was carried out between 24 and 29 November 2010.

For Further PRESS Information

Eric Flounders, Public Relations Manager:    0207 940 5390
eric.flounders@cunard.co.uk
Michael Gallagher, Public Relations Executive:    0207 940 5391
michael.gallagher@cunard.co.uk


Date Posted: 29 Mar 2011

[cunardqueen]

Hmm anytime someone asks me about cruising and what ship l travelled on, l tend ask them to name a ship, &  its always QE2 they mention, but ask them to name a famous ship in general and usually its Titanic
 As for Joe public to mention QM2 and Queen Elizabeth   Then again those guys in PR do work wonderful miracles

[Lynda Bradford]

It is good to know that the QE2 is still the most recognised ship by the general public and long may it continue.  During her working life she generated a lot of interest at whatever port of call she was visiting and it is just unfortunate that more people are not asking what the future holds for her.  

It is good to see the continued tradition of members of the Royal family naming Cunard ships and for the Queen to name a ship is quite an achievement by Cunard.  

Today's naming ceremonies are well managed occasions.  But I am sure that the Queen will remember the atmosphere and excitement in Clydebank when she arrived for the launch of QE2 on 20 September 1967.  The launch of a ship that became the most famous in the world.  For me it is positive that even although she is no longer a Cunard ship, she is remembered and loved by the public, crew and passengers alike.  

 

[Peter Mugridge]

It would be interesting to know exactly how many respondents mentioned each ship - and which other ships were spontaneously named and by how many respondents.

[Bob C.]

QE2 is not Cunard's to boast about anymore. The title "Royal Flush" is very appropriate for what Carnval/Cunard did to QE2.

[pete cain]

Think they issued this a few days too early ? it's Apr 1st tomorrow

[cunardqueen]

    Think they issued this a few days too early ? it's Apr 1st tomorrow   

Then again might it be considered good timing  with the QE arriving in Dubai just a few days after this was released. Not that lm a cynic you understand..

[Lynda Bradford]

The Clydebank Post (6 April 2011) reported to readers about the YouGov Survey "QE2 most famous ship".  Good to see that there is still a strong interest in QE2 news in Clydebank.